“We recognise Aunt Jemima’s origins are based on a racial stereotype,” said Kristin Kroepfl, the vice-president and chief marketing officer of Quaker Foods North America. Uncle Ben's rice Uncle Ben's is the only product of the four readily available in Australia. I love Uncle Ben’s rice the old style long grain rice. Cook and stir, breaking up any clumps of rice and eggs, letting the rice fry for about 3 minutes. “As we listen to the voices of consumers, especially in the black community, and to the voice of our associates worldwide, we recognise that now is the right time to evolve the Uncle Ben’s brand, including its visual brand identity, which we will do,” the company said. Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to … The Uncle Ben's rice brand is getting a new name: Ben's Original. Uncle Ben's® provides a healthy & nutritious variety of white, brown, basmati, & jasmine rice products. 4.8 out of 5 stars 225. The Virginia-based company is also scrapping the portrait of a white-haired black man that has adorned its rice boxes for decades — an image that’s long been criticized as a racist stereotype. 50 ($0.09/Ounce) FREE Shipping. He was fashioned as a successful businessman who shared “‘grains of wisdom’ about rice and life,” The New York Times reported at the time. Mars Food UK recalls Uncle Ben’s Brown Basmati ready to heat rice pouches because packs may contain glass. Thanks for contacting us. The iconic family favourite will now … 1,225, This story has been shared 1,052 times. Parent company Mars says the character is out of step with the times and BLM campaign, Thu 18 Jun 2020 08.48 EDT Mars, the parent company of Uncle Ben's rice, have announced they plan to make changes to the branding of the product, just hours after it was also confirmed that … PepsiCo, which merged with Quaker Oats 19 years ago, has not said what the new name or logo will be. Terms of Use The rice company Uncle Ben’s is to scrap the image of a black farmer the brand has used since the 1940s and could change its name, as companies react to growing concerns … I purchased 10 bags of this stuff thinking it would make me a quick meal thinking it would be great it’s Uncle Ben’s,boy was … Mars Inc. has renamed its Uncle Ben’s rice products “Ben’s Original,” making it the latest food producer to ditch a brand steeped in racist imagery. Available for everyone, funded by readers, Salehe Bembury says he was stopped for ‘just being Black’ as video of incident emerges, Whistleblower testifies to House committee investigating use of force against BLM demonstrators, Officer was caught on video firing seven times into Blake’s back at almost point-blank range, Three shot by gunman thought to be linked to a militia as Wisconsin city rocked by further violence. September 23, 2020 | 8:19am | Updated September 28, 2020 | 5:49am. 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Its marketing has been criticised for perpetuating racial stereotypes. Mars also said it would partner with the National Urban League to support aspiring black chefs and work to enhance “educational opportunities” for more than 7,500 area students in Greenville, Mississippi, where the Ben’s brand has been produced for more than four decades. Serve fried rice topped with remaining green onion tops. The biggest problem with Uncle Ben’s original logo is his lie, Miller says. The character is an African American woman who was originally dressed as a minstrel show performer. The possible presence of glass makes this product unsafe to eat. Post was not sent - check your email addresses! Along with dropping "uncle" from the … Uncle Ben’s Brown Basmati rice pouches have been recalled over fears they may contain glass. Mars Inc. said it will change its “Uncle Ben” rice mascot in response to criticism from consumers who said it’s based on racist stereotypes. The Bay Area’s tiki bars are just another example of the Uncle Ben’s problem Justin Phillips July 1, 2020 Updated: July 2, 2020 9:40 a.m. Facebook Twitter Email LinkedIn Reddit Pinterest “Racism has no place in society. 1,052, © 2020 NYP Holdings, Inc. All Rights Reserved ... Mars Food UK is recalling Uncle Ben’s Brown Basmati ready to heat rice pouches as some packs may contain pieces of glass. We stand in solidarity with the black community, our associates and our partners in the fight for social justice.”. “We don’t yet know what the exact changes or timing will be, but we will evolve Uncle Ben’s visual brand identity,” the company said. Sitemap “We’re still in the process of deciding on what our new iconography will be, but are committed to ensuring that it will be truly reflective of the inclusive future we are striving to create for Ben’s Original,” a Mars Food spokesperson said in a statement. Boxes of Uncle Ben's branded rice stand on a store shelf inside of a shop in the Brooklyn borough of New York City, New York, U.S., June 17, 2020. Privacy Notice The Quaker Oats company, a subsidiary of PepsiCo, purchased the Aunt Jemima Mills Company in 1926. For best results when cooking white rice, combine the rice, water and butter (optional) in a saucepan and bring to a boil. Cream of Wheat maker B&G Foods is also reviewing the image of a black chef that’s used on its boxes. Your Ad Choices "This is a precautionary recall due to the possible presence of glass. Other options New from $14.38. Uncle Ben's rice has officially changed its name and logo. Do Not Sell My Personal Information, Your California Privacy Rights Then reduce heat to either medium or medium-low and simmer with a lid on for 20 minutes. This rice is nothing like that it smells to high heaven and it has a very bad taste. $16.50 $ 16. The move to rebrand Uncle Ben’s follows a similar announcement from the Quaker food company, which plans to change the 130-year-old Aunt Jemima pancake and syrup name and logo. “We are not just changing our name and the image on the package, but also taking action to enhance inclusion and equity,” the company said. Mars unveiled the new name Wednesday after its June announcement that it would “evolve” the Uncle Ben’s brand amid a nationwide uproar over racism following the police killing of George Floyd in Minneapolis. Mars said it was evaluating all possibilities for changes to the product, which could include a new name. 1,593, This story has been shared 1,225 times. The owner of Uncle Ben's rice announced it planned to make changes to its "visual brand identity" and help "put an end to racial bias and injustices." We've received your submission. The company expects new packages with the Ben’s Original brand to hit stores early next year. The Uncle Ben’s brand was established in the 1940s and originally named for a “legendary” Texas rice farmer, according to an archived page on its website. Your California Privacy Rights UNCLE Ben’s branding will be ditched from rice packets and renamed over claims of racial stereotyping. 27 July 2020. The Uncle Ben’s rice brand is getting a new name: Ben’s Original. Uncle Ben's Original Rice cooks up perfectly every time you prepare it. Uncle Ben's rice set to change name, logo Mars Food, which produces the rice brand Uncle Ben's, announced Wednesday that it will change the name to Ben's … Browse our selection of rice products & fast cook meals. Avoid instant rice varieties that have cholesterol, saturated fat and excess sodium. Quaker Oats pledged to remove its Aunt Jemima logo from syrup and pancake packages, while the maker of Eskimo Pie ice cream bars said it would change the “derogatory” brand name. Mars had announced in the summer that the Uncle Ben’s brand would “evolve.” Since the 1940s, the rice boxes have featured a white-haired Black man, sometimes with a … Store operators outraged at Subway's COVID-19 demands, This story has been shared 1,593 times. Mars Inc. has renamed its Uncle Ben’s rice products “Ben’s Original,” making it the latest food producer to ditch a brand steeped in racist imagery. Uncle Ben's Original Long Grain Rice 12 lb. Do Not Sell My Personal Information. Uncle Ben's and Aunt Jemima logos: How Germany dealt with a similar problem. Parent firm Mars Inc. unveiled the change Wednesday, Sept. 23, 2020 for the 70-year-old brand, the latest company to drop a … The image who personifies the brand “was a beloved Chicago chef and waiter named Frank Brown”, the company said. Mars tried to polish the brand with a 2007 advertising campaign that promoted Uncle Ben to “chairman” of the company. Uncle Ben’s brown rice recalled because product ‘may contain glass’ ‘The possible presence of glass makes this product unsafe to eat,’ says Food Standards … “We will continue the conversation by gathering diverse perspectives from both our organisation and the black community to further evolve the brand and make it one everyone can be proud of to have in their pantry,” said Kroepfl. Add the sesame oil to the pan and then the cooked rice. Stir in soy sauce, and oyster or fish sauce if using, continuing to stir well to combine. Mars also said, however, that it recognised the use of the character was out of step with the times, and pledged to overhaul the brand following sweeping calls for racial equality following the death of George Floyd and the Black Lives Matter campaign. 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Sorry, your blog cannot share posts by email. “As we work to make progress toward equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they they reflect our values and meet our consumers’ expectations.”. The Uncle Ben's rice brand is getting a new name: Ben's Original. Uncle Ben's Long Grain and Wild Rice Original Recipe Value Pack, 6 Count, Net Wt 36 ounce. The rice company Uncle Ben’s is to scrap the image of a black farmer the brand has used since the 1940s and could change its name, as companies react to growing concerns over racial bias and injustice. Mars had conversations with thousands of consumers, company employees and other stakeholders as it considered a new name for the rice brand, according to a webpage announcing the change. Last modified on Thu 18 Jun 2020 14.15 EDT. Uncle Ben's is an American brand of parboiled rice and other related food products that was introduced by Converted Rice Inc., which is now owned by Mars, Inc. Its headquarters are in Denver Harbor, Houston, Texas.Uncle Ben's rice was first marketed in 1943 and was the top-selling rice in the United States from 1950 until the 1990s. Shoppers have been urged to check their cupboards as the popular product could be dangerous. The portrait long used on the box was that of Frank Brown, the maitre d’ of a Chicago restaurant who agreed to pose for the brand, the page says. The rice brand, which came under scrutiny in June for using racially insensitive stereotypes, has officially rebranded to Ben's Original. The parent company, Mars, said Uncle Ben was a fictional character whose name was first used in 1946 as a reference to an African American Texan rice farmer. The notices state: "Uncle Ben's is voluntarily recalling Uncle Ben's Brown Basmati 250g ready to heat rice pouches. And yet, as the Uncle Ben’s logo on the package is typically put on the orange background, the heritage “dark blue vs. orange” contrast is still present. Racism criticism To begin with, the name of the brand reflects the practice of white Southerners addressing elderly African-Americans as “uncle” and “aunt.” Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to … bag by Uncle Ben's [Foods] 4.9 out of 5 stars 81. A. type of Uncle Ben's ready-to-heat rice pouches are being recalled in the UK due to concerns the product may contain glass. Rice is a staple ingredient in Asia, and has been adopted by cuisines globally since it was first domesticated in China more than 9,400 years ago, according to Chinese researchers. Uncle Ben, who first appeared in ads in 1946, is being reborn as Ben, an accomplished businessman with an opulent office, a busy schedule, an extensive travel itinerary and a … NEW YORK, NY – AUGUST 23: Uncle Ben’s Ready Rice is seen during Ben’s Beginners Cooking Contest Launch Event: Back to the Future Of Cooking at Home Studios on August 23, 2016 in New York City. © 2020 Guardian News & Media Limited or its affiliated companies. Some varieties of Uncle Ben's Ready Rice are healthier than others. All rights reserved. Several other big-name consumer brands have made similar moves in recent months. The brand, which has been criticized for perpetuating racial stereotypes, will now be known as Ben… Are being recalled in the 1940s and was for decades the best-selling in. To check their cupboards as the popular product could be dangerous a minstrel show performer Uncle 's. June for using racially insensitive stereotypes, has officially rebranded to Ben 's Original what new... 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